NEHA EMBAR
copywriterIGxMTA
Feature Featuring
WhatsApp Wisdom
Started on WhatsApp
NYE on WhatsApp
We Are Ayenda
Arrival
about
Reintroducing Facebook with its first brand campaign in four years.
New York City’s final commemorative MetroCard with an accompanying campaign celebrating iconic NYC creators.
An in-app tutorial film series explained by featured creators.
A series of films about the wisdom passed through different generations on WhatsApp.
A micro-podcast about long distance love hosted by Hasan Minaj.
A NYE campaign about all the ways to wish your loved ones starring comedian Lilly Singh.
A For Your Consideration campaign for the Cannes Lion winning short film, “We Are Ayenda.”
A dating app, exclusively for airports.
Student Work