NEHA EMBAR
copywriterIGxMTA
NYE on WhatsApp
WhatsApp Wisdom
Feature Featuring
Started on WhatsApp: Love Stories
We Are Ayenda
about
New York City’s final commemorative MetroCard with an accompanying campaign celebrating iconic NYC creators.
A NYE campaign about all the ways to wish your loved ones starring comedian Lilly Singh.
A series of films about the wisdom passed through different generations on WhatsApp.
A micro-podcast about long distance love hosted by Hasan Minaj.
An in-app tutorial film series explained by featured creators.
A For Your Consideration campaign for the Cannes Lion winning short film, “We Are Ayenda.”
A dating app, exclusively for airports.
Student Work